Instagram tests direct response ads in stories
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.
E-commerce
Brits “have already spent £2bn on Christmas 2017”
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.
Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.
River Island backs #explainepilepsy campaign
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.
Rise of ecommerce changing in-store shoppers expectations
Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.
Lack of visibility in Omni-Channel retailing “is leading to lost sales”
It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?
Top tips: Personalisation – the bedrock of any omnichannel retail strategy
A personalised shopping experience, whether online or offline, is a surefire way to gain favour with shoppers. In bricks-and-mortar stores, shoppers enjoy the 1:1 attention and knowledge a sales assistant can provide, but how can this be replicated online? Meyar Sheik, CEO and Co-Founder of Certona, advises retailers on becoming experts in omnichannel personalisation, in … [Read more…]
Online retail trends: Click and collect starts to pay off
More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.
Guest comment: The retail returns epidemic
The issue of sizing is a huge challenge for the global fashion industry, due to a lack of a universal sizing system, which leads to a large number of returns. Isabelle Ohnemus, founder and CEO of EyeFitU, discusses technological and collaborative solutions which the fashion industry should consider to best manage this issue.
Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”
Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.