Google’s self driving cars to hit public roads this summer
Google’s driverless cars are set to mingle with the public around the roads of Mountain View, California this summer.
Regulation
EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests
One year on from the ‘EU Right to be Forgotten’ ruling, Google has processed 253,617 data removal requests over the past 12 months – but approved just over 40% of those, according to new research.
Self-driving car accidents revealed (but all were human error)
Google’s self driving have been involved in 11 crashes since they first hit the road six years ago, but most were caused by humans ploughing into the bank of them, according to a new report.
Mobile native ad formats: New best practice guidelines
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
UK election: Labour ‘would benefit most from online votes’
As Brits go to the polls today, new research indicates that Labour would be the party to benefit most from online voting and compulsory voting in the 2015 UK General Election.
EU plans ‘digital single market’ for online firms
The European Commission has unveiled plans for a “digital single market” which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services.
Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas.
Beach Body wars: Controversial poster sparks social media backlash
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]
Google woos news start-ups with £107m support pledge
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
Google reveals what it knows about you
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.