Ad fraud “accounts for 30% of online ad market” – report
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
Regulation
Mark Zuckerberg’s personal Facebook and Pinterest pages hacked
Facebook founder Mark Zuckerberg briefly lost control of both his Twitter and Pinterest accounts this morning, after a hacking group broke in to both, defacing the pages.
Guest comment: The death of the password is upon us
Four fifths of consumers believe biometrics are more secure than traditional user names and passwords. Patrick Salyer, CEO of customer identity management expert Gigya, believes now is the time for brands to move away from what is quickly becoming an archaic form of authentication and embrace new technologies.
Industrial Internet of Things: Security concerns hamper adoption
Four-fifths (82%) of business executives believe that successful adoption of the Industrial Internet of Things (IIoT) is critical to their company’s future success. Despite this, only 25% of surveyed companies have a clear strategy, according to new research.
Data watchdog rejects EU and US data deal
The European Data Protection Supervisor (EDPS) has demanded revisions to a consumer data sharing deal between the EU and the US, intended to be a replacement for the long-running ‘Safe Harbour’ pact between the two regions.
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
Tumblr and MySpace passwords hit by “mega breach”
Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online.
Microsoft to ban ‘easy’ passwords to improve security
Microsoft is tightening password security by banning easy passwords, such as ‘123456’, following recent high profile security breaches.
Cultural revolution: ‘Art’ gets its own web domain
The internet is about to get a bit more crowded (and cultural) with the introduction of a new .art domain dedicated to the creative industry.
The death of passwords? Most consumers want biometric security
Over half (52%) of consumers want biomentrics and other modern authentication methods over traditional passwords, according to new research.