Viant wins ABC online brand safety certification
Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.
Regulation
Right to reply: Google ‘s new Chrome adblocker – what does this mean for advertisers?
It’s been confirmed that Google will add a default adblocker to its Chrome web browser, which will certainly have a big impact on digital advertisers. Robin Davies, MD of Operations, EMEA, Conversant, looks at what this might mean for advertisers.
Google lets publishers charge ad-block users
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.
Mobile ad blocking trends: Frustration key motive
Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.
Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.
Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.
When should children get smartphones? Most parents say 11
Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.
Facebook’s secret guidance on graphic content leaked
Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.
Net Neutrality RIP? US votes to create controversial “two-speed internet”
The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.
EU fines Facebook £95m for ‘misleading’ WhatsApp data
The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.