As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]
An EU court has ruled that ride hailing phone app Uber is a taxi service and can be regulated as such.
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.
‘CryptoKitties’, a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world’s largest crypto-currencies.
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.