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Content

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

October 3, 2018

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

Ads, Content, Mobile Apple, Australia, France, Germany, iPad

Quality – the Key to Unlocking Brand Budgets for Publishers

October 2, 2018

Emma Newman, VP, UK, PubMatic looks mat how publishers can regain control of their programmatic strategy and unlock brand budgets by renewing their focus on quality.

Ads, Content advertising, agencies, brands, comScore, content

Manufacturing sector ‘falling behind in marketing efforts’

October 2, 2018

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

Ads, Content, News advertising, content, marketing, media, technology

SEO enters the mainstream: key factor for most marketing strategies

October 2, 2018

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

Content, Search Google, marketing, media, UK

Facebook rolls out ads in ‘Stories’ format worldwide

October 2, 2018

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, Facebook, marketing, media

Snapchat rolls out new phase of ‘shoppable ads’

October 1, 2018

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

Ads, Content, E-commerce, Social advertising, agencies, brands, content, eBay

Twice as many people think content marketing is “valuable” than “unreliable”

September 27, 2018

Nearly 70% of people consider content marketing “useful and valuable,” which encourages them to research and even make a purchase from a company.

Content content, marketing, Search

Global research reveals parents’ views on how technology is impacting children under 9

September 25, 2018

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

Content, Mobile, News, Regulation apps, Australia, Europe, Facebook, global

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

September 25, 2018

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

Ads, Content, News Brazil, China, Germany, Japan, local

Content discovery ‘key to achieving customer satisfaction’

September 24, 2018

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

Ads, Content, Mobile Amazon, Brazil, content, Germany, global
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