Content Archives

Angry Birds goes AR: Rovio working on new app game

October 9, 2018

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Great British Bake Off: Which brands are winning on social media?

October 8, 2018

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

Strictly BBC buzz: Top 15 contestants on social media

October 8, 2018

With BBC’s popular TV show strictly in full swing, new data looks at the social media buzz surrounding each of the contestants.

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

October 8, 2018

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

New ad shows dogs can help ease transition for students

October 8, 2018

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

Netflix now accounts for 15% of global internet traffic

October 5, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

Viral publisher Unilad could be up for sale after owner goes into administration

October 5, 2018

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

Google metrics: YouTube and display ads get MRC approval

October 3, 2018

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.