Content Archives

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

July 8, 2019

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Peek into the Matrix? Facebook outage reveals AI tags of user photos

July 5, 2019

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

Breaking into the Chinese market: European brands have high hopes but low confidence

July 5, 2019

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.

Budweiser promotes all LGBT+ group flags for Pride Month

July 5, 2019

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

18-30 year olds ‘turning backs on social media giants’

July 4, 2019

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

Guest comment: Three reasons why retainer PR is on the rise

July 4, 2019

The PR industry is seeing a rise in competition, leading to clients hesitating to commit longer-term. Ashley Carr, founder and Managing Director of Neo PR which looks at why retainer PR is on the rise.

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.

The rise of audio ads: 85% of UK advertisers to boost investment

July 3, 2019

Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.