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Content

Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

November 4, 2019
Google buys Fitbit for $2.1bn (but vows not to use health data for ads)
Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

Ads, Content, Search Android, global, Google, Privacy, security

Apple TV goes live: Can it take on Netflix?

November 4, 2019
Apple TV goes live: Can it take on Netflix?
Apple TV goes live: Can it take on Netflix?

Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.

Ads, Content, E-commerce Amazon, Apple, apps, content, iPad

Facebook fights off criticism to beat profit expectations

November 1, 2019
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

Ads, Content, Social advertising, apps, brands, content, ecommerce

“It must be earned, not bought”: Twitter to ban all paid political ads

October 31, 2019
"It must be earned, not bought": Twitter to ban all paid political ad
"It must be earned, not bought": Twitter to ban all paid political ad

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

Ads, Content, Social advertising, Facebook, Google, Twitter, UK

DIY filters: Snapchat lets users customise AR camera drawings

October 31, 2019
DIY filters: Snapchat lets users customise AR camera drawings
DIY filters: Snapchat lets users customise AR camera drawings

Snapchat has launched 3D Paint – a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.

Ads, Content content, Samsung

Facebook agrees to pay £500k fine over political data scandal

October 30, 2019
Facebook agrees to pay £500k fine over political data scandal
Facebook agrees to pay £500k fine over political data scandal

Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.

Ads, Content, Social apps, email, Facebook, media, Privacy

Marvel versus classic Disney: the battle for Halloween costume supremacy

October 29, 2019
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.

Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.

Ads, Content, E-commerce brands, China, content, France, Germany

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

Baby Boomers defy stereotypes: Third are early adopters of new technology

October 28, 2019
Baby Boomers defy stereotypes: Third are early adopters of new technology
Baby Boomers defy stereotypes: Third are early adopters of new technology

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

Ads, Content advertising, marketing, media, technology, UK

Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

October 25, 2019
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.

Ads, Content, Regulation, Social advertising, content, Facebook, financial services, media
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