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Content

PRO14 Rugby launches fan experience platform

March 16, 2020
PRO14 Rugby launches fan experience platform
PRO14 Rugby launches fan experience platform

PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.

Content agencies, content, Italy, marketing, media

The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list

March 3, 2020

Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.

Content, Search Entertainment, Germany, global, India, Spain

MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

March 3, 2020
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).

Ads, Content Entertainment, marketing, media, technology, UK

Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

March 2, 2020
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.

Ads, Content, Video, Viral infographic, media, YouTube

Croatian media giant Styria picks Permutive for data management

March 2, 2020
Croatian media giant Styria picks Permutive for data management
Croatian media giant Styria picks Permutive for data management

Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.

Content advertising, content, Europe, Facebook, Google

Huawei partners News UK for app news service

February 27, 2020
Huawei partners News UK for app news service
Huawei partners News UK for app news service

News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.

Content apps, content, Entertainment, newspapers, technology

Why the royalty-free music space is the perfect niche for AI

February 25, 2020
Why the royalty-free music space is the perfect niche for AI
Why the royalty-free music space is the perfect niche for AI

Shutterstock is just the latest brand to jump into the royalty-free music world for brands and content creators – hot on the heels of YouTube and Apple Music. Taishi Fukuyama, Co-founder COO at Evoke Music, looks at the growing trend of big brands offering ‘free music for businesses’, and how machine-learning platforms are inventing a whole new category of music within a growing industry.

Ads, Content Apple, brands, content, media, music

Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event

February 20, 2020
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event

This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society

Ads, Content advertising, BBC, global, media, UK

UK ‘has lowest numbers of subscribers to online editorial content’

February 17, 2020
UK 'has lowest numbers of subscribers to online editorial content'
UK 'has lowest numbers of subscribers to online editorial content'

The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.

Content agencies, Amazon, BBC, content, Facebook

Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign

February 12, 2020
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign

The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.

Ads, Content brands, content, media, UK
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