Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.
Content
YouTube takes on Netflix with $9.99 subscription service
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify.
Disney debuts UK video streaming service (but no Star Wars…yet)
Disney is to launch its own subscription-based video streaming service in the UK.
Game of Thrones star joins Huffington Post web series
The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner.
USA Today puts emojis into print headlines :-\
In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.
Emap moves all titles online-only in publishing revamp
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Twitter takes on breaking news with ‘Moments’
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.
Reddit takes on Buzzfeed with stand-alone news site (but no comments allowed)
Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments.
Top tips: Does ad-blocking mean publishers need to reprise pay-walls?
With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.