Millward Brown debuts ad copy-testing solution for B2B marketers
Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.
Content
Facebook opens Instant Articles to all publishers
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.
BuzzFeed cuts sales forecasts by half after disappointing year
BuzzFeed has been forced to cut it’s projected revenue by about half, after the online publisher missed its financial targets in 2015.
Guest comment: When are we, the marketers, going to admit that we aren’t doing a very good job?
With the number of tasks, channels and platforms the average marketer has to deal with these days it’s no wonder marketers are failing. Chris Pitt, Head of Marketing at Vertical Leap explains how software and automation has made his own team work better.
Facebook lets brands create AI chat bots
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
Yahoo sale: Bidders gets deadline as Mayer future in doubt
Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.
Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
Top personalisation tips: 7 ways to be ultra-relevant
One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
Daily Mail owner to buy Yahoo?
The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.