With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI).
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.