European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
Content
The Real Danger of Fake News: Is your Brand’s reputation at stake?
Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational sites, it’s their choice and can the advertiser … [Read more…]
Instagram at centre stage for designers during London Fashion Week
London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats…
Social listening reveals who would win the Oscars if the public were in charge
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).
Oscars 2017: Most viewed trailers on YouTube
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.
Premium editorial content “more memorable and engaging than social feeds”
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
Ads at the Oscars: Which brands spend the most?
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
Nosy nations: Spanish most likely to click on “confidential” emails
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.
The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend
Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group.