The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.