Google homepage gets personalised revamp
Google’s homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.
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Africa social media trends: Facebook dominates while YouTube and Twitter struggle
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.
Hiscox revamps UK website with more personal experience
Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.
Which brand won Wimbeledon? Robinson’s gets biggest engagement boost
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.
Edinburgh’s Hogmanay gets rebrand ready for new year celebrations
The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.
Top tips: What’s next for native advertising in mobile?
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Netflix beats expectations as overseas subscribers soar
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.
Ecommerce trends: The many faces of the connected customer
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.
Snapchat lets brands create ad “in less than two minutes” from a browser
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.