World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Content
Google messaging platform Allo finally comes to desktop
Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Twitter fail: National Lottery user generated tweets backfire
The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity’s official account inadvertently tweeting offensive messages.
Online comedy site NextUp gets funding boost and Virgin Atlantic deal
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.
Soundcloud saved with $170m investment
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
No more big TV bundles? Revenue per channel stronger for streaming pay TV
Virtual pay TV operators in the US are making more than twice the revenue of traditional pay TV operators per channel per month, according to new research.
Right to reply: Facebook Watch shows TV is going OTT no matter what
This week, Facebook launched its television platform ‘Facebook Watch’ to encourage its 2bn monthly active users to see the platform as a destination for watching longer videos. Steve Miller-Jones, Senior Director of Product Management at Limelight Networks, explains why the trend towards watching video online shows no signs of stopping – consumers have taken control … [Read more…]
Sports fans would switch to online if TV packages lose broadcasting rights- survey
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.