Super Bowl gets an Angry Birds twist
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.
Content
Facebook invents new unit of time to sync video (and boost VR)
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.
Ad engagement ‘boosted by winter chill’
Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
Google search ranking trends: Publishers and encyclopedia sites make gains
Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites – reddit.com, tumblr.com and pinterest.com – experienced the biggest losses according to a new study.
Video streaming trends: French say “non” to Netflix
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.
Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.
Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.