US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.
Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.
Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.
Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.