Nissan first to use YOC’s new programmatic mobile ad platform
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
Content
Ad-blocking Millennials ‘happy to pay for content’
Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.
Agency Merkle expands across EMEA region
Performance marketing agency Merkle has boosted its Customer Experience (CX) team with two senior hires in Europe, the Middle East, and Africa EMEA, amid ambitious plans to expand the division in the region.
Clicksco debuts AI-based audience management platform
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
Employees want tech to boost productivity, not monitor their performance
Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.
Google Chrome launches own ad blocker
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.
What gamers really think: VR needs killer app and micropayment acceptance
Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
International search trends: Which sites dominate Google across national boundaries?
Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.
What’s driving engagement forward in the automotive industry?
Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.