As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.
Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.