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Content

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Ads, Content, E-commerce brands, global, marketing, media, technology

Cannes Lions 2018: Video highlights from all five days

June 26, 2018

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral Apple, Samsung, video, YouTube

The social winners of Cannes Lions 2018

June 26, 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

Ads, Content, Social agencies, brands, Facebook, Twitter

Cannes Lions 2018 review: A sober but stronger festival

June 26, 2018

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]

Ads, Content, News advertising, agencies, Apple, Australia, digital data

Cannes Film Winner: Tide spoofs Old Spice to take top award

June 25, 2018

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

Ads, Content, News, Social, Video, Viral content, global, media

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Ads, Content, News, Social, Video, Viral content, Europe, France, global, media

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

Ads, Content, Mobile, News, Social, Video, Viral BBC, brands, marketing, media, sport

Creative Data Lions Winner: The Times brings unheard JFK speech to life with AI

June 25, 2018

The Times Newspaper in the UK won this year’s creative data award at Cannes Lions by using historical data to bring to life the speech President Kennedy was never able deliver in Dallas 1963.

Ads, Content, News media, technology, UK

Cannes Lions 2018: Video highlights from day 4

June 25, 2018

Day four of the Cannes Lions Festival featured talks from P&G chief brand officer Marc Pritchard, talk show host Conan O’Brien and Mekanism CEO Jason Harris, known for the White House’s “It’s on Us” campaign. View the video highlight below…

Ads, Content, Video, Viral video

Cannes Lions highlights: The Power of Big Tech Platforms

June 22, 2018

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

Ads, Content, News, Social, Video technology
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