App Annie launches ‘Ascend’ to boost mobile advertising
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
Author: Robin Langford
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
IPA Bellwether: UK marketing budgets ‘worst on record’ due to pandemic
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
User-generated content on Instagram ‘more influential than Twitter or YouTube’
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
What does the acceleration of Connected TV mean for the ad industry?
TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
Ad agencies face ‘below-average’ long-term growth after pandemic
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
Affectv revamps ad tech company as Hybrid Theory with simplicity ‘pledge’ to marketers
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
Next gen creative: D&AD reveals winners of ‘New Blood’ ad awards
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
Online art market continues to soar in ‘best quarter ever’
Demand for buying art online continues to soar, as online art marketplace, Artfinder, records its best sales quarter in its seven year history, with 120% sales growth on 2019.