Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Author: Robin Langford
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality indusry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Ecommerce trends: The rise of the ‘new consumer’ post pandemic
Ecommerce has seen 10 years’ worth of growth in just three months as a direct result of the pandemic. A new report defines the ‘New Consumer’ and highlights why communication is key for peak success.
US election: Biden overtakes Trump in Google search popularity
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
Marriott fines £18.4m by ICO for ‘failing to keep customers’ personal data secure’
The Information Commissioner’s Office (ICO) has fined Marriott International £18.4 million for breaches to the General Data Protection Regulation (GDPR).
Search marketing in China: How UK ecommerce brands can rank high on Baidu
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
70% of Brits ‘more likely to remember a contextually relevant ad’
Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.
Amazon earnings triple in third quarter
Amazon smashed investor expectations for the third quarter of this year, with strong earnings per share and revenue.