The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.
The Royal College of Nursing (RCN) is overhauling its online membership platform, helping to connect its 400, 000 global members with a simplified and mobile friendly platform.
Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.
Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access.
Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site.
Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research.