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Author: Robin Langford

Mobile to make up for half of digital sales by 2019

April 14, 2015

Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.

E-commerce, Mobile Apple, apps, global, Italy, smartphones

How brands are taking a stance (and winning fans) with LGBT advertising

April 13, 2015

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

Ads, Video, Viral advertising, brands, demographics, email, Google

Facebook admits tracking ‘non-users’…but blames bug

April 13, 2015

Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law.

Regulation, Social Europe, Facebook, media, Privacy, security

Amazon aims to block fake reviews

April 13, 2015

Amazon has sued four firms that pay people to produce reviews that then appear on the online retailer’s site.

E-commerce, Regulation Amazon, content, local

American Express tests facial recognition for mobile payments

April 13, 2015

American Express is testing facial recognition technology to authenticate mobile payments. as part of a wider effort to adapt its services to wearable technology.

E-commerce, Mobile images, security, technology

Top apps of 2014: Uber, Lyft and Tinder fastest risers

April 13, 2015

Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US.

Mobile Android, Apple, apps, brands, comScore

From Old Spice to First Kiss: Iconic ads moments on YouTube

April 13, 2015

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

Ads, Video marketing, video, YouTube

Amazon Prime Instant finally comes to Android tablets

April 13, 2015

Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut.

Mobile, Video Amazon, Android, retail, security, smartphones

LinkedIn expands into online learning with $1.5bn Lynda purchase

April 10, 2015

LinkedIn has bought US online learning business Lynda for $1.5bn (£1.1bn), marking the professional networking site’s biggest acquisition to date.

Social video

World of Warcraft starts to trade in real money

April 10, 2015

World of Warcraft has introduced a currency into its online game, letting players trade in real money on the online fantasy game.

E-commerce, News
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