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Author: Robin Langford

Christmas retail trends: Baby boom and break ups bring big opportunities for brands

December 9, 2020
Christmas retail trends: Baby boom and break ups bring big opportunities for brands
Christmas retail trends: Baby boom and break ups bring big opportunities for brands

Brands should be ready to engage with a wave of new parents and singletons this Christmas and beyond, as the consequences of the spring and November lockdowns come to light, according to new research.

E-commerce

Ikea stops publishing catalogue due to online shopping surge

December 8, 2020
Ikea stops publishing catalogue due to online shopping surge
Ikea stops publishing catalogue due to online shopping surge

Furniture giant Ikea has said it will scrap its catalogue as more people turn to the internet to shop.

E-commerce and E-retailing

Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners

December 8, 2020

YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.

Ads, Video

Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition

December 8, 2020
Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition
Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition

Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.

Ads

Half of marketers say the switch to ‘headless’ tech has made marketing faster

December 8, 2020
Half of marketers say the switch to ‘headless’ tech has made marketing faster
Half of marketers say the switch to ‘headless’ tech has made marketing faster

Half (50%) of marketers say that they have been able to increase the speed at which they publish content by using a headless CMS, according to new research.

Ads

Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas

December 7, 2020
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas

Film maker Warner Bros has announced that all its 2021 movie releases, including Dune and Matrix 4, will available to stream instantly in the US the same day as their cinema release.

Content Entertainment

Recruitment trends: Media and comms hiring spiked in October

December 7, 2020
Recruitment trends: Media and comms hiring spiked in October
Recruitment trends: Media and comms hiring spiked in October

Hiring in the media and communications industry spiked in October compared with the previous month, but there is still a significant lag behind other professional services sectors such as finance and legal, according to new research.

Ads digital skills

Black Friday saw retailers ‘capitalising on publicly available data more than ever before’

December 7, 2020
Black Friday saw retailers ‘capitalising on publicly available data more than ever before’
Black Friday saw retailers ‘capitalising on publicly available data more than ever before’

Retailers are recognising more than ever before the need to leverage data in order to gain a better understanding of customer and competitor trends, according to new research.

Ads, E-commerce

Global ecommerce ad spend: Google outstrips Facebook in 2020

December 7, 2020
Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.
Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.

Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.

Ads advertising, Google

Farrow & Ball revamps ecommerce and customer experience with Kin + Carta Connect

December 7, 2020
Farrow & Ball revamps ecommerce and customer experience with Kin + Carta Connect
Farrow & Ball revamps ecommerce and customer experience with Kin + Carta Connect

Global digital transformation agency Kin + Carta Connect has been appointed by Farrow & Ball, the eco-friendly paint and wallpaper company, to future proof its website and ecommerce experience.

Ads, E-commerce
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