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Author: Robin Langford

easyJet launches ‘3 Minute Escapes’ video series

January 19, 2021
easyJet launches ‘3 Minute Escapes’ video series
easyJet launches ‘3 Minute Escapes’ video series

easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.

Content

Norwegian Refugee Council picks Twilio to boost digital services

January 19, 2021
Norwegian Refugee Council picks Twilio to boost digital services
Norwegian Refugee Council picks Twilio to boost digital services

Twilio has teamed up with the Norwegian Refugee Council (NRC) to enable the digital transformation of its services across the globe and to accelerate the delivery of humanitarian aid through the COVID-19 pandemic and beyond.

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Top apps by sector: Education apps grew most in last 4 years

January 19, 2021
Top apps by sector: Education apps grew most in last 4 years
Top apps by sector: Education apps grew most in last 4 years

Education apps have enjoyed the most growth in downloads over the past four years, followed by business apps and shopping/ food delivery apps, according to new research.

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Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data

January 19, 2021
Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data
Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data

Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research.

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Taboola launches Snapchat-style ‘Stories’ for content advertisers

January 18, 2021
Taboola launches Snapchat-style ‘Stories’ for content advertisers
Taboola launches Snapchat-style ‘Stories’ for content advertisers

Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.

Ads, Content content

WhatsApp extends update deadline amid privacy concerns

January 18, 2021
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.

WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.

Ads, Regulation social media, WhatsApp

Biden to restart @POTUS Twitter account (with zero followers)

January 15, 2021
Biden to restart @POTUS Twitter account (with zero followers)
Biden to restart @POTUS Twitter account (with zero followers)

Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.

Social media govenment

UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges

January 15, 2021
UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges
UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges

As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.

Ads, E-commerce

Lotame boosts cookie-less targeting tools with new ad partnerships

January 15, 2021
Lotame boosts cookie-less targeting tools with new ad partnerships
Lotame boosts cookie-less targeting tools with new ad partnerships

Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.

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Alteryx partners Snowflake to automate analytics and data science in the cloud

January 15, 2021
Alteryx partners Snowflake to automate analytics and data science in the cloud
Alteryx partners Snowflake to automate analytics and data science in the cloud

Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.

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