Video viral of the week: Vanilla Ice sells Ice Cream to Finland
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.
Author: Robin Langford
UK Govt. offers top firms free cyber ‘health check’
A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks.
Case study: Purina gets puppy love with Buzzfeed powered campaign
In July, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.
Case study: Viral prank surprises shoppers by showing their ‘Disney side’
What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.
Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC]
Black Friday will cause £160million worth of stock to be returned over the Christmas period, according to a new report.
Top ecommerce tips: Don’t be caught out this Black Friday
With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.
Facebook brings free ‘basic’ internet to Africa with Airtel deal
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.
Accelerated Mobile Pages: Google’s bid to beat the ad blockers
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.
7 in 10 Brits ‘do not see email as threat to computer security’
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey.
Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.