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Author: Robin Langford

Video viral of the week: Vanilla Ice sells Ice Cream to Finland

November 19, 2015

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.

Video, Viral content, Entertainment, global, local, video

UK Govt. offers top firms free cyber ‘health check’

November 19, 2015

A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks.

Regulation government, security, UK

Case study: Purina gets puppy love with Buzzfeed powered campaign

November 19, 2015

In July, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

Video, Viral images, music, Privacy, video, YouTube

Case study: Viral prank surprises shoppers by showing their ‘Disney side’

November 19, 2015

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

Video, Viral marketing, video, YouTube

Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC]

November 18, 2015

Black Friday will cause £160million worth of stock to be returned over the Christmas period, according to a new report.

E-commerce Christmas, infographic, marketing

Top ecommerce tips: Don’t be caught out this Black Friday

November 18, 2015

With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.

E-commerce ecommerce, marketing, retail, technology, UK

Facebook brings free ‘basic’ internet to Africa with Airtel deal

November 18, 2015

Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.

Mobile, Regulation, Social apps, Facebook, Latin America

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

November 18, 2015

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.

Ads, Mobile advertising, Apple, apps, brands, comScore

7 in 10 Brits ‘do not see email as threat to computer security’

November 18, 2015

The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey.

Ads, Regulation content, email, images, marketing, security

Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas

November 18, 2015

There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.

Ads, Mobile advertising, apps, Christmas, games, global
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