Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.
Author: Robin Langford
Right to reply: Instant Articles- A Trojan Horse for Publishers
By publishing content directly to Facebook publishers are essentially turning over ownership of their audience to the social network, argues Tom Herman, CEO of DashBid.
No texts please, we’re British: Workers too polite to text their bosses’
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.
Yahoo Mail shuts out customers with ad block enabled
In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser.
‘Tears of Joy’ emoji named word of 2015
Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life.
Cadbury’s searches for new Milk Tray man
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
The rise of chat apps: 2bn mobile messaging users by 2018
Over 1.4 billion global consumers will utilise a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.
ITV syncs TV ads with second-screeners simultaneously
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.
Case study: Game of Thrones- The Musical gets 15m views
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, pairing Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, … [Read more…]
Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.