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Author: Robin Langford

Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz

November 24, 2015

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.

Video, Viral Facebook, media, video

Right to reply: Instant Articles- A Trojan Horse for Publishers

November 24, 2015

By publishing content directly to Facebook publishers are essentially turning over ownership of their audience to the social network, argues Tom Herman, CEO of DashBid.

Content, Social advertising, content, Facebook, media

No texts please, we’re British: Workers too polite to text their bosses’

November 24, 2015

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.

Mobile email, global, media, technology, UK

Yahoo Mail shuts out customers with ad block enabled

November 23, 2015

In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser.

Ads, Regulation advertising, Apple, apps, content, email

‘Tears of Joy’ emoji named word of 2015

November 23, 2015

Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life.

Mobile, Social apps, Facebook, media

Cadbury’s searches for new Milk Tray man

November 23, 2015

Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.

Ads, Video, Viral brands, content, global, media, Search

The rise of chat apps: 2bn mobile messaging users by 2018

November 23, 2015

Over 1.4 billion global consumers will utilise a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.

Mobile, Social advertising, apps, content, Facebook, games

ITV syncs TV ads with second-screeners simultaneously

November 23, 2015

ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.

Mobile, Video content, demographics, technology

Case study: Game of Thrones- The Musical gets 15m views

November 23, 2015

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, pairing Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, … [Read more…]

Video, Viral USA, video, YouTube

Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list

November 20, 2015

A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.

Ads, Video, Viral Android, brands, Christmas, Facebook, global
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