John Lewis named top mobile retail site in the UK
John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.
Author: Robin Langford
Retailers get 25% boost from search ads this Black Friday
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo.
Guest comment: Why software will decide the winners and losers in the battle of the banks
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]
Top tips: How a fit-centric approach can re-frame the purchase journey for apparel shoppers
The ability to identify and understand customers is valuable to any retailer, in any sector. But, for apparel retailers, there is a set of attributes that stand head and shoulders – above any other: fit. Stuart Simms, chief executive officer, Fits.me, looks at the challenges of appealing to clothes shoppers online.
Jeremy Clarkson reveals new Amazon delivery drone
Amazon has revealed a new hybrid delivery drone that can travel up to 15 miles at high speed, promoted by its latest recruit, Jeremy Clarkson.
Smartphones ‘made up nearly half of Black Friday’s US traffic’
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.
Top 25 virals of 2015: Pranks and cute animals dominate as Facebook rivals YouTube
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]
Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.
Case study: Sainsbury’s wakes up Mog the Cat for Christmas Calamity
A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury’s called upon the powers of children’s writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis’ festive campaign.
Case study: Heart-wrenching Met Life ad shows sacrifices parents make
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.