Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser.
Research from HookLogic has highlighted a new UK shopping trend, which saw a peak in conversions at 1am on Black Friday, with traffic peaking just before – shoppers were clearly aiming to make the most of potential discounts as early as possible.
Telecoms regulator, Ofcom has said that six million homes could be suffering from slow broadband speeds as a result of putting up Christmas lights, placing Wi-Fi hubs close to microwaves, or near lamps or by installing baby alarms.
Richard Eddolls, Head of Platforms, Corestream, looks at the implications of last year’s updates to the Financial Reporting Council’s Corporate Governance Code, with regard to board-level responsibilities for risk management.
Nir Debbi, co-founder and CMO at Global-e, the cross-border e-commerce specialists, offers advice to online retailers on how to capitalise upon the fast-growing cross-border e-commerce market.
Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child.
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.