Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions.
UK theme park Alton Towers is opening a virtual reality rollercoaster dubbed Galactica, combines a physical ride with virtual reality.
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
For marketers, the annual Consumer Electronics Show (CES) provides a glimpse of new technologies that will impact how we talk to our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and once again wearables are being touted as the technologies for our industry to watch. Andreas Pouros, COO and co-founder at Greenlight, … [Read more…]
Dating app Tinder is secretly rating the “desirability” of users with an algorithm… and it’s not just a measure of attractiveness, according to research by Fast Company.
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.