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Author: Robin Langford

Just Eat hires former NotOnTheHighStreet marketing director

January 20, 2016

JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.

Ads, E-commerce brands, global, marketing, media, retail

Top sports marketing tips: Sponsorship 2016 – this time it’s personal!

January 20, 2016

It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.

Ads apps, brands, global, marketing, media

World’s first ‘online TV ratings’ goes live in Netherlands

January 20, 2016

The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.

Ads, Content advertising, agencies, content, global, marketing

Global mobile shopping trends: Brits ‘most likely to shop on a smartphone’

January 20, 2016

UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey.

E-commerce, Mobile Australia, ecommerce, Europe, global, retail

Digital fashion trends in 2016: Retailers miss ‘£9bn opportunity’ from shoppers’ research habits

January 20, 2016

Retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing, according to new research.

E-commerce brands, Christmas, content, email, Google

“Peep this”: Top 20 teen slang words revealed by AskFM

January 20, 2016

To coincide with its major rebrand, social network ASKFm has revealed the top 20 teen slang words used on its site.

Mobile, Social apps

No joke: Univision buys stake in comedy site The Onion

January 20, 2016

Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site.

Content brands, content, media

Guest comment: Rise of the ‘virtual shopper’?

January 19, 2016

With VR device sales forecast to hit 14 million units worldwide in 2016, Steve Dann, CEO, Amplified Robot, looks at what is happening with VR in ecommerce and how it is being used to improve online retail experiences.

Content, E-commerce, Mobile Amazon, apps, brands, Christmas, ecommerce

123456: Worst 25 passwords prove we’re all idiots

January 19, 2016

The 25 worst passwords of 2015 have been released by SplashData, indicating that many people are still failing to protect themselves online.

News, Regulation infographic, media, Microsoft, security

Party’s over: IAB ‘uninvites’ Adblock from annual conference

January 19, 2016

Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.

Ads, Content, Regulation advertising, content, digital marketing, email, marketing
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