Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Around the world, more and more people are making the jump to smartphone ownership. This infographic from Direct Buy looks at how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole.
Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014.
Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts.
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]
With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.