First kidney transplant assisted by 3D printing a success
A three-year-old girl from Northern Ireland has become the first to have a life-saving adult kidney transplant, using 3D printing.
Author: Robin Langford
Knorr debuts ‘thermally reactive’ posters in brand refresh
Knorr has teamed up with TV show Come Dine With Me as part of a £2.7m brand refresh, that will see the stock cubes adopt ‘thermally reactive’ poster technology.
Video viral of the week: Axe grows up with ‘Find Your Magic’
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
TV fail: Microsoft Surface tablets go offline during live NFL playoff
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
Richmond ‘Sausages and Chip’ help parents track their kid’s toys
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
Overseas mobile shoppers flocking to UK brands
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Right to reply: Adidas IAAF exit- time for new ways to engage sports fans?
The ‘Berlin Wall’ of sport governance is crumbling…how long before other brands follow Adidas and make a break for the exit? Following Adidas ending its IAAF sponsorship deal early in the wake of the doping crisis, John Owrid, Chairman at Sporting Mouth, looks at the wider implications for brand sponsorship.
Top ecommerce tips: Retailers go back to the future with ‘personal shopper’
From individually created recipe ideas and ingredients lists in supermarkets to intuitive, customer inspired fashion recommendations, retailers have the chance to transform the in-store engagement. As the quality of the in-store experience becomes a critical aspect of brand value, Craig Sears-Black, Managing Director, Manhattan Associates, explains the importance of empowering store assistants with actionable customer … [Read more…]
Revealed: Apple makes more money in 3 months than all of Android’s lifetime
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
12 things you didn’t know about Uber [INFOGRAPHIC]
Uber is expanding beyond it’s taxi-app service, with meal deliveries and even helicopter rides. Parcel Hero has compiled 12 things you didn’t know about an app you may use everyday – from a future filled with robot-driven cars to Maserati super car drop-offs.