As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.
Twitter has launched two customer service tools that help brands engage with feedback more smoothly via the social network.
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter.
Google’s former internet think tank, Google Ideas, has been transformed into a separate technology incubator called Jigsaw.
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’.
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.