MasterCard reveals selfie security: Photos to replace PINs?
Mastercard is introduce facial recognition payment software this summer, letting its customers pay for their online purchases by taking a selfie.
Author: Robin Langford
Customer data ‘to drive the majority of sales decisions by 2020’
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Programmatic basics: How to use audience data [INFOGRAPHIC]
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics.
Native ads ‘to dominate digital display advertising by 2020’
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2 billion by 2020, according to a new report.
Google axes all search ads on right hand side
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices.
The loyalty lull: Customer put off by impersonal loyalty schemes
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.
Google White Paper: Choosing the right path for a successful mobile launch
Google Transformation Experts has issued a White Paper focused on how brands should choose the right product, design and development path for a successful mobile launch.
Adobe debuts app creation tool for brands
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
London Fashion Week: Designers tap into use online influencers to convert shoppers
Social media has emerged as the true voice of London’s leading fashion event and new research indicates that designers and fashion houses are having the biggest impact, including the most tweeted about names.
Right to reply: HSBC takes biometrics mainstream
Assessing the customer engagement impact of major UK roll out of biometrics for mobile banking customers Stuart Dorman, Head of Apps, Sabio looks at HSBC’s latest move to take biometric banking mainstream with fingerprint scanning.