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Author: Robin Langford

Tablets in decline as a second-screen device

March 1, 2016

Fewer people are using tablets as a second screen device compared to three years ago, with consumers opting for smartphones instead, according to new research from Global Web Index.

Mobile global, smartphones

£30 Raspberry Pi 3 goes live with built-in WiFi

March 1, 2016

DIY computer Raspberry Pi 3 has been launched today, with faster speeds and new connectivity options for £30.

Mobile BBC

Right to reply: Morrisons deal reveals Amazon’s prime ambition

February 29, 2016

Amazon’s new tie-up with Morrisons reveals the web retailers’ ambition to be the pipe through which everything is delivered. ParcelHero’s Head of Consumer Research, David Jinks argues that the move is a cog in Amazon’s far wider plan to win customer loyalty through its Prime service.

E-commerce Amazon, Europe, UK

Video viral of the week: Burger King mocks McDonald’s commercial with ‘new ending’

February 29, 2016

McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…

Ads, Video, Viral France, marketing, video

Morrrisons to deliver groceries via Amazon

February 29, 2016

Amazon is taking its grocery delivery service in the UK, partnering with supermarket giant Morrisons to deliver frsh food to customers.

E-commerce Amazon, UK

Digital disconnect: Third of businesses still can’t measure results of digital investment

February 29, 2016

Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study.

Ads Germany, global, retail, technology, UK

Google reveals latest humanoid robot ‘Atlas’ (then hits it with a hockey stick)

February 29, 2016

Google has unveiled the next generation of its Atlas, its bipedal robot capable of carring 10lb boxes and stoically picking itself up after being toppled by a hockey stick.

News global, Google, YouTube

Programmatic basics: Why retargetting is NOT audience targetting [INFOGRAPHIC]

February 29, 2016

As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting.

Ads infographic, marketing

Facebook ads takeover phone screens with ‘Canvas’

February 26, 2016

Facebook ads can now takeover you phone, with a new ‘Canvas’ size that imitates Snapchat’s ‘Discover’ format. But will it turn off consumers?

Ads, Mobile, Social advertising, Android, brands, demographics, Facebook

Hands-free typing: Google Docs offers dictation tool

February 26, 2016

Are keyboards going obsolete? Google Doc’s latest voice-dictation tool marks another move towards a voice and gesture based digital future.

Mobile Google, Microsoft, smartphones, technology
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