Game of Thrones 360 video becomes Facebook’s biggest hit
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.
Author: Robin Langford
Searching Saturdays: Half of all weekend searches made from a mobile device
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research.
YouTube takes on Facebook with live 360 video
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.
Shazam powers Nespresso campaign for first ‘connected coffeemaker’
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.
Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
Tech Utopia: Google to build a ‘digital city’?
Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report.
Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.
Snapchat adds 3D video stickers
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.
Porsche turns magazine ad into floating hologram (some assembly required)
Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.
Bing takes on Google with Shopping ads
Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.