AI robot teaches uni students for 5 months… and no-one noticed
Jill Watson has been a teaching assistant (TA) at Georgia Institute of Technology for months, responding to student’s emails and forum messages. But there’s a twist: Jill is a robot.
Author: Robin Langford
Magnum taps Shazam for “Release the Beast” global campaign
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
New Yorker magazine features augmented reality cover
This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue.
Periscope takes to the skies with drone tie up
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform.
EU referendum: SMEs back remain campaign (but only just)
Britain’s small and medium-sized enterprises (SMEs) are in favour of the UK remaining in the European Union, but only by a small minority and with many firms still undecided. according to a new survey.
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Google bans payday lender ads
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry.
Instagram app gets new look (and new ads)
Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue.
The Grand Tour: Amazon reveals name of new Jeremy Clarkson show
After months of speculation, Amazon has finally revealed the name of the motoring show from Jeremy Clarkson, James May and Richard Hammond.