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Author: Robin Langford

Brands using virtual reality: Top 10 YouTube 360 ads

June 24, 2016

In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.

Mobile, Video, Viral content, global, Google, media, music

Cannes Lions 2016: Highlights from Day 4

June 23, 2016

The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below:

Ads, Mobile video

Quarter of Brits turn to social media to understand EU referendum- report

June 23, 2016

One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]

Ads, Social apps, email, Facebook, media, Privacy

Tumblr takes on Facebook and Periscope with live video

June 23, 2016

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video.

Ads, Social content, Facebook, media, Twitter, video

London ‘best in UK for women in tech’

June 23, 2016

London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.

News, Regulation Europe, Facebook, global, Google, technology

Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk

June 23, 2016

Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.

Ads, Content advertising, content, demographics, digital marketing, global

EU poll: Two-thirds of Netimperative readers back remain for better digital future

June 22, 2016

Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

Ads, Content, E-commerce, Mobile, News, Regulation, Social agencies, BBC, brands, Brazil, broadband

New domain .ltd opens to public as brands warned of cybersquatters

June 22, 2016

The new .ltd domain is now available to the public, meaning that brands are now vulnerable to cybersquatters, according to a new report.

Regulation brands, UK

LinkedIn or Out? Social network runs referendum content series

June 22, 2016

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

Social content, marketing, media, UK

Cannes Lions 2016: Highlights from Day Three

June 22, 2016

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below.

Ads, Viral Samsung, video
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