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Author: Robin Langford

Small business ‘unaware of benefits of programmatic marketing’- survey

June 30, 2016

Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.

Ads CRM, email, marketing, technology, UK

Global social commerce trends: Electronics and fashion driving most demand

June 30, 2016

Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.

E-commerce, Social Android, Apple, Brazil, Entertainment, France

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

June 30, 2016

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

Content, Video apps, broadband, content, Entertainment, technology

Augmented Reality 101: What It Means for the Future of Business

June 29, 2016

As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.

Ads, Mobile, News, Video brands, Entertainment, Facebook, government, images

Twitter adds Snapchat-style #Stickers to photos

June 29, 2016

Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.

Mobile, Social Android, brands, images, Search, Twitter

Google’s latest robot butler does the dishes

June 29, 2016

Boston Dynamics’ latest robot appears to be designed to help in the kitchen, with the ability to load a dishwasher and walk up stairs.

Mobile, News Google, video, YouTube

Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message

June 29, 2016

Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.

Mobile apps, CRM, ecommerce, email, Facebook

Tackling mobile ad blocking: Consumer control and “common sense” are key

June 29, 2016

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

Ads, Mobile, Regulation advertising, content, media, Privacy, UK

‘Content-only’ platform for programmatic ads goes live

June 29, 2016

Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.

Ads advertising, agencies, brands, content, marketing

Top tips: Container technology – giving businesses the competitive advantage?

June 28, 2016

Earlier this year, Facebook began integrating chatbots into its Messenger platform. What is lesser known, however, is the back-end secret weapon that’s been powering the quick release schedule of this update, while also driving efficiencies in the wider enterprise space. Luke Bond, senior consultant at software engineering company, YLD, explains why, despite all of the … [Read more…]

Ads apps, Facebook, Google, technology
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