Australia passes new law which forces Google and Facebook to pay for news content
Australian parliament has passed a new media law that obligates Facebook and Google to pay for news content.
Author: Robin Langford
UK marketers ‘one of least impacted by Covid’ with spend due to rocket
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
Facebook launches shopping tool in the UK and Canada
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
TikTok user spending ‘shot up nearly 400% in January 2021 to $128m’
According to the research data analyzed and published by Comprar Acciones, TikTok was the top-grossing non-game mobile app globally in January 2021. Users spent $128 million on the app, up by 380% from its January 2020 revenue. 82% of the revenue came from China through its domestic app version Douyin and 8% from the US. … [Read more…]
Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
Pandemic ‘pushing organisations towards a more data-driven approach’
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Vanish highlights clothes waste with London Fashion Week photoshoot
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Persil and Sky Nature launch Changemakers’ series
Sky Nature and Persil have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by Ashley Banjo.
InMobi and Anzu partner for programmatic in-game advertising for brands
In-game advertising platform Anzu.io has struck new partnership with InMobi Exchange to let brands programmatically buy in-game display and video ads in all of Anzu’s mobile gaming inventory.
Facebook restores Australia news after government amends licensing law
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.