Take control of the rudder: How online retailers can overcome three key barriers to business agility
Jean-Pierre Ullmo, VP EMEA Sales at Changepoint looks at three key barriers to retailer agility, and explains how they can be overcome.
Author: Robin Langford
Disney to buy Twitter? Bidding war with Google heats up
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
IAB promotes new “non-invasive” ad formats to win back ad blockers
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Two-fifths of Brits see the mobile phone as the future of money
41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.
Presidential debate: New scoreboard tracks social media sentiment
Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.
Behavioural marketing tips: Unlocking a digital goldmine and driving online revenue growth
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]
Facebook admits “overestimating” video views for last 2 years
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Snapchat debuts $130 smart sunglasses
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.
Twitter for sale? Google and Salesforce both “in early stage talks”
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.
Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.