Europe’s top internet stars honoured at 6th annual Lovies Awards
Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.
Author: Robin Langford
Is web analytics ‘under-reporting’ Facebook revenue?
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.
Black Friday ‘now biggest shopping day of the UK holiday season’
Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research.
Clocks going back: Why brands should prepare to pull the ‘travel trigger’ this weekend
New data from lastminute.com has revealed a lucrative opportunity for brands to capitalise on the winter woes this weekend, with the clock change expected to trigger a boost in leisure and travel spend.
Mothercare revamps website for omnichannel experience
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.
Top tips: Harnessing marketing and data technology in the age of the customer
With both digital transformation and data intelligence central to creating a customer-obsessed model, Daniel Telling, Managing Partner, Bench, looks at why marketers should start with the customer experience, not with technology.
Guest comment: ‘Skin in the game’ contracts- What to consider
Ian Wilding, founder of Radical Company, looks at what businesses should consider when taking out a zero margin contract, following McDonalds recent deal with Omnicom.
Amazon adds 60 new dash buttons as demand grows “exponentially”
Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button.
Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.
How audience intelligence can boost the luxury market
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference.