Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports.
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth.
Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event, earning 121bn yuan ($18bn; £14bn) in revenue in one day, a rise of 32% on last year’s sales which were worth $14.3bn.
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.