Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
Author: Robin Langford
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Three expert views on big data in 2017: Camelot Global, NHS and Think Big
As we look to what lies ahead for the big data industry in 2017, what will be the main challenges for marketers? This article combines the thoughts of three leading experts from Camelot Global, NHS and Think Big on what the biggest challenges, changes and impact will be for big data in 2017.
Top Google search trends of 2016: Pokémon Go beats Trump
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.
Deezer teams up with Manchester United
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.
UK TV viewing trends: Mobiles fail to grab screentime from TV
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
Marketers “unprepared for digital transformation”
Marketing firms are poorly-prepared for digital disruption, with a big disconnect between how ready businesses say they are, and the actual levels of investment in digital training and development, according to a survey across 7 UK industries.
Disney and comparethemarket.com get Frozen for Christmas
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.
Another Yahoo hack: 1 billion accounts hit in largest breach yet
Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider.
Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.