UK beats US and Europe for Christmas 2016 mobile spend
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.
Author: Robin Langford
Alibaba in $2.6bn bid for Chinese mall operator Intime
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.
First companies certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Asda cuts food waste with supplier matchmaking app
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.
4 global search trends: US paid search reverses downward trend to rise 15%
US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.
Asda debuts Walmart Exchange ad platform in the UK
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.
Path to purchase: 7 interactions “before purchase produces optimum online sale”
Online shopping journeys with seven interactions produce the healthiest sale, according to new research.
Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.
Google: How we fought bad ads, sites and scammers in 2016
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.
Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?