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Author: Robin Langford

Apple debuts first TV show ‘Planet of the Apps’

February 20, 2017

Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.

Ads, Content, Video, Viral Apple, apps, media

Free real-time TV Ad Alert service tells you when competitors go on air

February 20, 2017

Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.

Ads advertising, brands, France, Germany, Italy

Rage against the machine: Managing the inevitable chatbot backlash

February 17, 2017

Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer … [Read more…]

News, Social brands, eBay, Facebook, marketing, Microsoft

Twitter horror story: London Dungeon aplogises for sexist Valentine’s Day jokes

February 17, 2017

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

Social BBC, Entertainment, Facebook, images, marketing

The path to becoming CTO [INFOGRAPHIC]

February 17, 2017

What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position.

News infographic, technology

Amazon dominated UK paid search in 2016

February 17, 2017

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

E-commerce, Search advertising, Amazon, brands, financial services, Google

One in three UK retailers don’t have a mobile app

February 17, 2017

A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 … [Read more…]

Mobile Android, apps, brands, ecommerce, marketing

Future fitness: How the Internet of Things will change gyms

February 17, 2017

From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.

Mobile Amazon, technology, video

Facebook turns sound on for all news feed videos

February 16, 2017

Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.

Social, Video, Viral Amazon, Android, Apple, Facebook, media

Consumers want more retail apps to incorporate AI and AR

February 16, 2017

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.

Ads, E-commerce, Mobile apps, brands, retail, technology
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